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VALUE-BASED PRICING: DRIVE SALES AND BOOST YOUR BOTTOM LINE BY CREATING, COMMUNICATING AND CAPTURING CUSTOMER VALUE

MACDIVITT, HARRY

A Groundbreaking Pricing Model for the New Business LandscapeWhy would any customer choose Brand X over Brand Y, regardless of price? In a word: Value.When customers feel they are getting good value from your product or service, they are more than happy to pay more?which is good news for you and your business. Even in todays global market?with its aggressive competitors, low-c...

Entrega 10 - 15 días

40,06 €

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Búsqueda de LIBROS DEL AUTOR: macdivitt harry

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