- Editorial:
- SIMON & SCHUSTER
- Materia
- Science/social sciences
- ISBN:
- 978-0-393-35435-5
PLATFORM REVOLUTION : HOW NETWORKED MARKETS ARE TRANSFORMING THE ECONOMYAND HOW TO MAKE THEM WORK FOR YOU
PARKER, GEOFFREY G.
An inside look at the revolutionary business power of the platform-from the experts who helped discover how it works.
Facebook, PayPal, Alibaba, Uber-these companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms match producers and consumers in a multi-sided marketplace, unlocking hidden resources and creating new forms of value.
Platform Revolution explores the what, how and why of this revolution and provides the first "owner's manual" for creating a platform marketplace. It provides the essential guide to unlocking the potential of an economic landscape transformed.