PLATFORM REVOLUTION : HOW NETWORKED MARKETS ARE TRANSFORMING THE ECONOMYAND HOW TO MAKE THEM WORK FOR YOU

PLATFORM REVOLUTION : HOW NETWORKED MARKETS ARE TRANSFORMING THE ECONOMYAND HOW TO MAKE THEM WORK FOR YOU

Editorial:
SIMON & SCHUSTER
Materia
Science/Social sciences
ISBN:
978-0-393-35435-5
19,58 €
IVA incluido
Disponible en 2-3 semanas
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An inside look at the revolutionary business power of the platform-from the experts who helped discover how it works.

Facebook, PayPal, Alibaba, Uber-these companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms match producers and consumers in a multi-sided marketplace, unlocking hidden resources and creating new forms of value.

Platform Revolution explores the what, how and why of this revolution and provides the first "owner's manual" for creating a platform marketplace. It provides the essential guide to unlocking the potential of an economic landscape transformed.