- Editorial:
- HARPER COLLINS
- Año de edición:
- 2013
- Materia
- Business, economics
- ISBN:
- 978-0-00-747979-5
- Páginas:
- 272
BTEC FIRST BUSINESS 2ND EDITION
BAGLEY, CHARLOTTE ET AL.
BTEC First Business is a brand new textbook for the revised 2012
specification. Packed with learning and teaching features including: Case
Studies, Real Life business stories, Key Terms, Discussion and
Investigation activities as well as useful summaries and revision tests.
Lively, clear and colourful design and layout.
This book focuses on and provides the knowledge and understanding needed to gain a
BTEC 2012 qualification, but it never loses sight of the real world of business. By rooting
the text in the real world the subject becomes more engaging and fun to study.
This book follows the BTEC First specification closely, this means that all the topics and
issues referred to are fully covered. The features, Chapter introduction, Key terms, Over to
you!, Activities, Case studies, Topic check and Chapter checklist regularly appear
throughout the book, making each topic covered more accessible. Realistic case studies,
topic-focused pages and interactive activities, encompass all the knowledge and
understanding needed for the achievement of a BTEC First award.
Chapters:
1. Enterprise in the Business World
2. Finance for Business
3. Promoting a brand
4. Principles of customer service
5. Sales and Personal selling
6. Introducing retail business
7. Providing Business support
8. Recruitment, Selection and Employment
Covers the revised BTEC First Business specification for 2012
Written by highly experienced BTEC teacher author team
Clear and accessible language, lively colourful layout
Lots of visual material to engage students and explain key concepts