WINNER OF THE FT & MCKINSEY BUSINESS BOOK OF THE YEAR AWARD'Deeply researched and highly entertaining.' The Times'Lively and revealing.' Economist'Clear-eyed and objective.' New York Times How Instagram became the most influential app in a generation. Drawing on astonishing access behind the scenes at Instagram, No Filter vividly recreates the rise of the most successful photo app in history: from its origins in a Silicon Valley coffee shop, to its unprecedented billion-dollar acquisition by Facebook, to its founders' dramatic clashes with their new boss, Mark Zuckerberg. Along the way, it explores how Instagram has changed society - encouraging businesses to prioritise aesthetics above all else, forging a new economy of digital entrepreneurs, and rewiring how a generation thinks about celebrity and success.
The result is the definitive story of how a simple platform revolutionised tech, business, and popular culture. Instagram has remade us all in its image. This book reveals how.
_____One of the best books of the year according to:The TimesFortuneFinancial TimesIncEconomistNewsweek_____'Brilliant . . .
Vivid reporting and electric story-telling.' Ashlee Vance, author of Elon Musk 'Deeply sourced . . .
A compelling tale of app jealousy.' Financial Times'Frier captures the power Instagram came to wield in society even among those who didn't use it.' Washington Post