NO FILTER :

NO FILTER :. THE INSIDE STORY OF INSTAGRAM - WINNER OF THE FT BUSINESS BOOK OF THE YEAR AWARD

Editorial:
RANDOM HOUSE USA
Materia
Science/Social sciences
ISBN:
978-1-84794-254-8
15,48 €
IVA incluido
PRE-ORDER 11/02/2021
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WINNER OF THE FT & MCKINSEY BUSINESS BOOK OF THE YEAR AWARD'Deeply researched and highly entertaining.' The Times'Lively and revealing.' Economist'Clear-eyed and objective.' New York Times How Instagram became the most influential app in a generation. Drawing on astonishing access behind the scenes at Instagram, No Filter vividly recreates the rise of the most successful photo app in history: from its origins in a Silicon Valley coffee shop, to its unprecedented billion-dollar acquisition by Facebook, to its founders' dramatic clashes with their new boss, Mark Zuckerberg. Along the way, it explores how Instagram has changed society - encouraging businesses to prioritise aesthetics above all else, forging a new economy of digital entrepreneurs, and rewiring how a generation thinks about celebrity and success.

The result is the definitive story of how a simple platform revolutionised tech, business, and popular culture. Instagram has remade us all in its image. This book reveals how.

_____One of the best books of the year according to:The TimesFortuneFinancial TimesIncEconomistNewsweek_____'Brilliant . . .

Vivid reporting and electric story-telling.' Ashlee Vance, author of Elon Musk 'Deeply sourced . . .

A compelling tale of app jealousy.' Financial Times'Frier captures the power Instagram came to wield in society even among those who didn't use it.' Washington Post